Trainer's Housen Katja Idman otti minuun yhteyttä pyörittyäni toisenkin projektin tiimoilta Tullintorilla, ja yhdessä suunnittelimme heille pikaisella aikataululla roll-upin sekä kaksipuoleisen flyerin jaettavaksi tapahtumissa.
Tailor's House yhdistää vielä työkokemusta vailla olevat nuoret sekä vastavalmistuvat työnantajien kanssa, käy tutustumassa heidän toimintaansa Tampereen messuhallissa järjestettävässä Rekrytori - Koulutori -tapahtumassa 15.-17.5.2018. Pisteellä numero 10 voit myös tavata Tampereen kaupungin työllisyyspalvelut sekä bongata heille suunnittelemani rollupit TyPa:sta sekä OMA-valmentajamallista.
Roll-upin yleisin koko on 85 cm x 200 cm, ja tämän pitkulaisen kankaisen esitteen täytyy näkyä kauas, tukea yrityksen / yhdistyksen omaa graafista linjaa sekä puhutella heidän kohderyhmäänsä, kiinnittäen heidän huomionsa.
Tärkeintä on tekstin ja kuvien tasapaino: liika teksti jumiuttaa vierailijat lukemaan tekstejä, eivätkä useat edes lähesty kauas näkyvää harmaata tekstimassaa. Kuvien täytyy tukea roll-upin tekstiä, ja teksti kannattaa rakentaa hierarkialtaan selkeäksi: otsikko, slogan tai tärkein tieto, ja yhteystiedot.
Etenkin nuorten kanssa työskentelevien toimijoiden roll-uppien sosiaalisen median linkit täytyy olla kunnossa. Itsekin käytän niitä mm. "kirjanmerkkeinä" tapaamistani toimijoista jotta muistan olla heihin tarvittaessa yhteydessä ☺
At last it is here!
Kalevala: The Capture of Sampo board game prototype has arrived from the print house, and will be shown at the Spiel Essen in Germany!
Tuomas Mansikka had a game he'd been working with for some time and contacted me to help him put the cherry on top. We worked for over two months and had several hours long video chats until last week's Monday the prototype was sent for printing.
The game consists of:
A divider screen to be put between players.
A map to be hung on both sides of the divider screen (similar to Battleship game).
20-page Rule book.
Player aids in two different sizes.
160 different cards with five different backs!
Sampo & Wound tokens and Wind Compass out of cardboard.
Also several beautiful paintings from Akseli Gallen-Kallela (link), Dana Mad (link) and game-icons (link).
Logo, tokens, wreath and map illustrations by me.
The first prototype was printed with my home office ink jet and cut by hand. It was then tested at the local board game café Taverna.
Want to be part of making this game? Mr Mansikka is looking for investors and interested players to try the game out and develop it further. Contact Tuomas Mansikka on his email here.
On the weekend of 19-20th August, I took part in Service Design Sprint organized by Tribe Tampere in their just renovated space on Pinninkatu 47. Read more about Tribe Tampere here.
My interest towards service design has been developing during this summer and I think that graphic design is closely linked to it. When designing anything visual, we have to think about both the user (client and end user) as well as the placing of the final product, be it a roadside billboard, a light pole advert in the city center or stamp-sized logo in a business card. These are all aspects of service design which also links to User Experience (UX) design too!
Daryna Barsukova had asked me to design and print guide sign posters outside and program posters inside the Pinninkatu building. So I had to think about the users, the environment (including the weather!) and the many possibilities that our visitors might take upon their arrival. Would they come from the left or the right side of the building? Will they check their location on Google Maps and will they find the front door or the back door first? Do they have a number to call in case they get lost? When placing the big A-stands with posters I had to think about the journey from different angles and make sure the data on the posters were visible from up to 20 meters away.
So we ended up with posters sized A3, and smaller guide posters in size A4, that were printed with clear white background and striking pink text with an arrow shape as a directional guide. I also added a few sentences in cursive, that worked as a beckoning personalized message to further guide the attendees.
Once all the attendees had arrived, everyone was divided into teams and given a problem to solve during the weekend, through service design thinking. The question was about methods on how to lower the threshold between companies and internationals in communication and job recruitment.
The Sprint had guest presenters:
Veikko Törrönen from Kreapal gave an inspiring presentation called "Service Design", Reetu Kainulainen elaborated the arts of "How to pitch", and Outi Nokkonen who is a service designer at the city of Tampere, held a presentation on "Service Design for Social Change", and Suvi Helén from Idean gave a really hands-on presentation about "Design Research and Insights" where we learned to prototype our services with different tools, most importantly she showed us that to create a prototype we don't need anything fancy or ready, purposefully factory-made products: we can use pine cones, erasers, pens, thimbles and even crumbled up paper!
The teams' answers were presented shortly as prototypes to an actual jury with people from Business Tampere who were looking for fresh ideas to be implemented within Talent Tampere network. Some presenters from service design companies also stayed to see the last pitches.
This poster "Abridge" is my team's prototype solution. The team consisted of Shakil, me, Dermot and Santeri.
The idea was to design an online service AI that would compile different social media profiles and website content, into one single page. This way the user (be it a talent or a company) would not have to create yet another account and a password to a service. In the poster, the view on the left is user's profile compilation, and on the right is the AI's combined Suggestions page where the user can easily see possible interests.
These interests mean the following:
User (person): check out these companies / courses / events / meetings / channels / blogs / etc...
User (company): check out these talents / events / channels / blogs / etc...
These two pages of the online service would simply present the existing data from several different channels, in an easily viewed and digestible form, and analyze it, comparing it to other users and their needs, showcasing the data on the Suggestions page according to the user's preferences and search inquiries (hashtags).
Let me know what you think of this idea :) if you'd like to take it further, I'm more than happy to help you!
Ever posted anything on a market place website just to receive zero connection requests in return?
Why not do some marketing and advertising to boost the sales?
Here's a quick poster I made of our car :) check it out on Nettiauto.
Quick guide on how to make a great advert:
1. Know your target audience!
2. Support your item for sale with visuals more than text.
3. Be relevant and true! No lying.
4. Evoke feelings in the receiver: what does the buyer gain besides just the product?
Don't know how to achieve these or running out of time?
I'm more than happy to help you! Drop me a line on the contact page or to my email.
Graafikon ajatuksia ja projektien tarkastelua suomeksi ja englanniksi.