Joulu on tunnetusti antamisen ja hyvän mielen aikaa, joten asiakkaani Hurja Media Oy pyysi minua suunnittelemaan heille uutiskirjeen visuaalisen ilmeen jouluksi 2017, sekä blogikirjoitusten kansikuvat työntekijöiden lahjoituskohteiden logoilla. Blogikirjoitukisssa kerrottiin joulun lahjoituskohteista, ja uutiskirjeessä oli niistä lyhyet ingressit sekä lahjoituskohteen logo.
On the weekend of 19-20th August, I took part in Service Design Sprint organized by Tribe Tampere in their just renovated space on Pinninkatu 47. Read more about Tribe Tampere here.
My interest towards service design has been developing during this summer and I think that graphic design is closely linked to it. When designing anything visual, we have to think about both the user (client and end user) as well as the placing of the final product, be it a roadside billboard, a light pole advert in the city center or stamp-sized logo in a business card. These are all aspects of service design which also links to User Experience (UX) design too!
Daryna Barsukova had asked me to design and print guide sign posters outside and program posters inside the Pinninkatu building. So I had to think about the users, the environment (including the weather!) and the many possibilities that our visitors might take upon their arrival. Would they come from the left or the right side of the building? Will they check their location on Google Maps and will they find the front door or the back door first? Do they have a number to call in case they get lost? When placing the big A-stands with posters I had to think about the journey from different angles and make sure the data on the posters were visible from up to 20 meters away.
So we ended up with posters sized A3, and smaller guide posters in size A4, that were printed with clear white background and striking pink text with an arrow shape as a directional guide. I also added a few sentences in cursive, that worked as a beckoning personalized message to further guide the attendees.
Once all the attendees had arrived, everyone was divided into teams and given a problem to solve during the weekend, through service design thinking. The question was about methods on how to lower the threshold between companies and internationals in communication and job recruitment.
The Sprint had guest presenters:
Veikko Törrönen from Kreapal gave an inspiring presentation called "Service Design", Reetu Kainulainen elaborated the arts of "How to pitch", and Outi Nokkonen who is a service designer at the city of Tampere, held a presentation on "Service Design for Social Change", and Suvi Helén from Idean gave a really hands-on presentation about "Design Research and Insights" where we learned to prototype our services with different tools, most importantly she showed us that to create a prototype we don't need anything fancy or ready, purposefully factory-made products: we can use pine cones, erasers, pens, thimbles and even crumbled up paper!
The teams' answers were presented shortly as prototypes to an actual jury with people from Business Tampere who were looking for fresh ideas to be implemented within Talent Tampere network. Some presenters from service design companies also stayed to see the last pitches.
This poster "Abridge" is my team's prototype solution. The team consisted of Shakil, me, Dermot and Santeri.
The idea was to design an online service AI that would compile different social media profiles and website content, into one single page. This way the user (be it a talent or a company) would not have to create yet another account and a password to a service. In the poster, the view on the left is user's profile compilation, and on the right is the AI's combined Suggestions page where the user can easily see possible interests.
These interests mean the following:
User (person): check out these companies / courses / events / meetings / channels / blogs / etc...
User (company): check out these talents / events / channels / blogs / etc...
These two pages of the online service would simply present the existing data from several different channels, in an easily viewed and digestible form, and analyze it, comparing it to other users and their needs, showcasing the data on the Suggestions page according to the user's preferences and search inquiries (hashtags).
Let me know what you think of this idea :) if you'd like to take it further, I'm more than happy to help you!
Vuodenvaihteessa sain mahtavan tilaisuuden tehdä yhteistyötä Tampereen kaupungin ja 6Aika-kaupunkien kanssa ESR-rahoitteisessa hankkeessa nimeltä Näyttämöt ja Kasvunpajat.
He tarvitsivat visuaalisen ilmeen hankkeelle, mikä yhdistää työnhakijoina olevat talentit sekä kasvua tavoittelevat yritykset. Fasilitaattorit johtavat keskustelua ja yhdessä innovoidaan ratkaisuja yritysten tarpeisiin. Lue lisää heidän nettisivuiltaan: www.kasvunpajat.fi
Suunnittelin ja toteutin hankkeelle logon, värit, valitsin kirjaintyypit sekä niiden avulla roll-upin ja 4-sivuisen esitteen.
Lisää kuvia projektista portfoliossani: Näyttämöt & Kasvunpajat
Hankkeesta oli maininta myös 19/2017 Talouselämä-lehdessä! Kuva artikkelin yhdestä aukeamasta alla.
Artikkelissa myös mainitaan TreStart mikä toimii TalentSpacessa Finlaysonilla; pyörin siellä usein ja autan työnhakijoita mm. CV:n ja käyntikorttien visuaalisen ilmeen kanssa :)
En valitettavasti löytänyt digilehteä tästä teille linkattavaksi. Artikkelissa näkyy myös hankkeelle suunnittelemani roll-up! Sen suunnittelussa otettiin huomioon mm. selkeys, houkuttelevuus messuilla sekä hierarkia jotta roll-upin voi sijoittaa esittelypöydän viereen sekä tavaroiden taakse tarvittaessa.
"Nukka toteutti 6Aika: Näyttämöt ja kasvunpajat ESR -hankkeelle esitteen, julisteen ja roll-upin.
Usability of an advert is essential in delivering the message: visuals, sounds, haptics (how the physical product feels like when touched) and media in which the message is shown in (web, tv, print, radio etc.), all play an important role in a successful marketing campaign.
The target group can be found in various places, thus the medium of advertising has to be fitting: always know your target group, who they are, what they do, what are their values and where to find them, to name a few.
A roll-up next to an expo stand might fail in its purpose when placed facing the wrong direction of people walking by. Also, the content of the said roll-up has to be interesting and laid out in a way that is easy for the eyes. Too much information (full of long text paragraphs) and poorly positioned logos and contact information (at the very bottom of the 2 meters high stand) will not serve the purpose the roll-up was created for: to spark interest in the cause, product or a service.
In these cases, the potential customers are more likely to walk by.
The layout and physical positioning of an information can actually make the target group avoid the information or not receive it (or understand it) in the first place.
When I was still in school, most information from the school to the students was printed on a billboard that (surprise!) no one either knew even existed or never went to check out for possible updates. This caused several misunderstandings or failed campaigns just because the target group had not seen the message.
This misplacement of important information is a big problem in places with a lot of people coming and going. Thanks to smartphones most of us have schedules with internet connection in their pockets, but is that enough?
How often have you run into an information accessibility problem?
Let me explain: you go to an info desk with a question. The employee tells you to go to their website and look it up from there. You ask specific route to find the information, but the person shrugs it off by saying "it's there somewhere."
That is like going to a library without any shelf numbering or signs directing you the correct section!
Every marketing campaign and posted information should have a thoroughly thought out communications plan, or at least someone to take responsibility that the information will reach the target in time.
Think about where is the info going to be posted? Do you send an email, make an in-house newsletter or a print out on a notice board? Can and will your target group access it and can they understand it?
Graafikon ajatuksia visuaalisesta suunnittelusta ja viestinnästä.